Adammo is the revelation of teen pop rock music in Latin America. Ezio, Renzo and Diego are Adammo, three teenagers that share one same dream and one same passion: music. The band’s name originates from Greek dialect that means “The pleasure of doing something”, in this case, the pleasure of making music. It all began in 2008, when Adammo decided to participate in the biggest contest of music in Peru called “Garage Band” organized by Studio 92, the country’s most important radio station. More than 500 bands around the country participated and Adammo won. This launched the band to popularity creating a new musical movement in Peru in Latin America called Power Pop.
Towards the end of the year, Adammo’s first video for their single “Sin Miedo” began to rotate in the well-known TV channel MTV Latin America (MTVLA). In two weeks it was among the 10 most requested videos and eventually reached the top of the ranking of “The 10 + voted MTVLA” for more than 30 days. In early 2009, Adammo contacted Kandavu Productions a renowned entertainment company in Peru, who agreed to manage the band. Now as a team, the band recorded their first album “Sin Miedo” and began a short but successful tour around Peru, gaining passionate fans that still follow them today. Eventually, the opportunity to perform in big music festivals came. The first one was opening for Mexican band Camila with more than 10,000 attendees, who knew little or nothing about Adammo, but this didn’t intimidate the band and the crowd responded cheerfully. After this, the band was invited as an opening act for artists such as Beyoncé, Backstreet Boys, and more.
Adammo’s second single, “En Tus Suenos”, also spent more than 30 days between the most voted videos, as well as reaching MTVLA’s first place in “ The 100 most requested videos of 2009”. The success of these videos led MTVLA to nominate them in the MTVLA 2009 Awards in 3 different categories award, winning the category for “Best New Central Artist”. In early 2010 Adammo traveled to California to record their latest production “Amber”, lead by Grammy-nominated producer Joe Marlett at Signature Studios in San Diego and Chalice Studios in Los Angeles. In this album, the band decided to record their first song in English “Catch Me”.
The band’s video for their single “Algun Dia” was Peru’s largest audiovisual production yet. This video had such an impact in the Latin American audience, that towards the end of 2010, the Latin Grammys nominated “Algun Dia” for Best Short Video, making them the youngest Latin Band nominated yet. “Amber” was then released in early 2011 in a music festival lead by Adammo. This festival, called “Amber Fest”, included national and international guests such as Andrea Guasch, who was featured in the English and Spanish versions of their latest single and video “Siento Que Caigo”/ “Catch Me”.
The band eventually became a phenomenon on social networks such as Facebook and Twitter, and this played an important role in the band’s marketing strategy. Thanks to the internet, language and distance has not been a barrier for the band, who have already received messages all the way from Japan, Indonesia, Italy, Spain and others through the band’s Verified Twitter Account. In the past, Twitter has named Adammo as the most recommended and influential people to follow in Peru and Latin America.
Recently, Adammo has been nominated for the 2011 MTV Europe Music Awards as World Wide Act Latin. In the 3 years of their musical career, Adammo has appeared in different TV shows such as MTVLA’s hit teen series “Ninas Mal”, as well as Nickelodeon’s latest series “Grachi” with the songs “Hechizo De Amor” and “Algun Dia”. Musically, producer Joe Marlett defines Adammo as a “great new band with a very interesting musical purpose, mixes with great results rock’s aggressive style and pop’s versatility. The songs have a very good handle on composition and mixes; that along with solid distortion from the guitars and the strength of the vocal interpretation, give as a result a disc with a new sound and full of energy”.
Adammo is this and much more. It’s an energy that exists between three brothers; Ezio, Renzo and Diego.