AKAI Professional

Email Marketing Specialist (Cumberland, RI)


Email Marketing Specialist

The Email Marketing Specialist will be responsible for planning, implementing and executing the email marketing program for multiple brands. Working with our web development partner and technical team from the email platform, you will be accountable for the development and success of our email marketing program. It will also require the ability to establish communication channels throughout the company to best deliver the creative copy and assets needed for implementation and execution. Additionally, the role will require knowledge of best practices for an optimal online experience, advising the web team on formatting, file creation and responsive efficiencies. This position will drive revenue and customer acquisition for each brand while achieving aggressive revenue goals.

Essential Job Functions:

  • Partner with internal teams to analyze the online assortment and plan promotions
  • Develop our email marketing program on a new platform
  • Create email workflows for various brands that enhance the consumer experience online
  • Work with our web development team to integrate marketing opportunity through email
  • Understand the omni-channel digital landscape and apply best practices within your function
  • Collaborate with brand managers and sales to develop content that drives sales and engagement
  • Oversee and drive ROI via performance-based and brand-building marketing strategies
  • Analyze and report on relevant business metrics to optimize eCommerce growth strategy
  • Assess performance of marketing programs against baseline KPI’s
  • Understand and support product launches to strategically integrate into the digital landscape
  • Monitor eCommerce technology trends, evaluate business opportunities, recommend initiatives
  • Advise on best practices to optimally integrate all aspects of digital marketing to build the base

Minimum Job Qualifications and Requirements:

  • Bachelor’s Degree required
  • 3 - 5 years of experience required
  • Proficient in HTML
  • Project management skills
  • Magento Enterprise experience required
  • Ability to translate brand vision to creative assets
  • Proven track record in developing integrated marketing programs
  • Strong analytical skills including Google Analytics
  • Strong business acumen
  • Must possess a passion for driving revenue through email marketing

Please send resumes and cover letters to dbeauchamp@inmusicbrands.com and hr@numark.com.