April 16, 2013

SMIRNOFF’S MASTER OF THE MIX ON VH1 PARTNERS WITH AKAI PROFESSIONAL

With a grand prize of $250,000 on the line, Smirnoff and VH1 premiered the new season of the hit DJ competition reality show Master of the Mix on April 1st. Master of the Mix airs Mondays at midnight/11c and Thursdays 11pm/10c on VH1. For the first time, contestants in the 10-week DJ battle are not only clashing in competition behind the decks but also in each other’s lives. This is the first season where the contestants are living together, making the competition that much more personal as rivalries get real and tempers flare. Reflecting the higher stakes and heated competition this season is the addition of Akai Professional equipment to the contestants’ arsenal of gear. Since 1984, Akai Professional has remained one of the world’s most influential manufacturers of musical performance and production gear, creating iconic instruments that have altered the landscape of music-making. Contestants will be mentored each week using the MPC Studio, MPK49, MPK25, and APC40 controllers.

Hit DJ competition to feature Akai Professional gear in the search for the next global EDM DJ sensation

Cumberland, R.I. (April 16, 2013) – With a grand prize of $250,000 on the line, Smirnoff and VH1 premiered the new season of the hit DJ competition reality show Master of the Mix on April 1st. Master of the Mix airs Mondays at midnight/11c and Thursdays 11pm/10c on VH1. For the first time, contestants in the 10-week DJ battle are not only clashing in competition behind the decks but also in each other’s lives. This is the first season where the contestants are living together, making the competition that much more personal as rivalries get real and tempers flare.

Reflecting the higher stakes and heated competition this season is the addition of Akai Professional equipment to the contestants’ arsenal of gear. Since 1984, Akai Professional has remained one of the world’s most influential manufacturers of musical performance and production gear, creating iconic instruments that have altered the landscape of music-making. Contestants will be mentored each week using the MPC Studio, MPK49, MPK25, and APC40 controllers. MPC Studio is Akai Professional’s slimmest MPC ever at less than one inch thin. It’s built for both portable and in-studio production and comes with MPC Software, Akai Professional’s cutting-edge DAW that includes a seven-gigabyte modern production workstation called The Bank. MPK49 and MPK25 are MIDI keyboard controllers equipped with 49 keys and 25 keys, respectively, and each features 12 MPC pads build into its chassis. APC40 is the industry standard performance controller for Ableton Live software, offering a powerful and seamless live performance experience. Additionally, the prizes this season include Akai Professional’s MPC Fly, a fitted doublehinged enclosure with 16 pads that turns an iPad® into an MPC.

“We’re very excited to be involved,” said Dan Gill, Akai Professional Product Manager. “Master of the Mix is giving well-deserved exposure to talent and culture that many didn’t know existed. With the addition of Akai Professional gear this season, we’re confident the contestants will be able to perform at their highest levels.”

For more information on Smirnoff’s Master of the Mix, click here

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