Akai Professional® MPC Live Wins Prestegious TEC Award at 2018 NAMM Show in Las Vegas
Cumberland, RI USA (January 31, 2018) — Akai Professional, a leading manufacturer of music equipment for performers and producers, today announced that they have been awarded the TEC award for their MPC Live standalone music production center at the 33rd annual NAMM TEC awards ceremony. This prestigious award is widely considered to be the “Oscar” in the professional music and production industry. According to NAMM, “The TEC Awards recognizes the most outstanding individuals, companies and technical innovations behind the sound of recordings, live performances, films, television, video games and multi-media.”
The candidate products are evaluated by a nominating panel comprised of professionals and thought leaders from all areas of the audio and sound production industry. The winning products, in the eyes of the panel, represent superior accomplishment in their respective fields and are the most outstanding products in the worlds of music making, live performances, video games, television and films.
The winning Akai Professional MPC Live is newest addition to their iconic MPC line. It has a full-color 7-inch multi-touch screen and 16 responsive velocity- and pressure-sensitive RGB pads plus a large, clickable master encoder knob. Featuring 2GB of RAM and 16GB of on-board storage, the MPC Live is as powerful as any MPC that has preceded it. But weighing in at just 5.5 lbs., MPC Live is compact enough to easily transport from studio to stage and it is battery-powered with a long-lasting rechargeable lithium-ion battery.
Powering MPC Live is MPC 2.0.5, Akai Professional’s latest update of their MPC software. Capable of running natively on the MPC Live in standalone mode, MPC 2.0.5 can also be run from a Mac or PC and features Ableton Link via Wi-Fi, Bluetooth® 4.0 MIDI support, audio warping and time-stretching, and more.
“We are thrilled to have won this recognition for the MPC Live. We feel it truly delivers all the potential creativity and production power that a standalone MPC is capable of,” said Dan Gill, Product Manager for Akai Professional. “MPC Live is incredibly powerful yet it’s portable enough to take anywhere. This is exactly what artists have been asking for, whether on stage or in the studio.”
MPC Live is available now, with a U.S. retail of $1199.00
For more information, visit akaipro.com.
About Akai Professional
The world’s most influential manufacturer of music production gear, Akai Professional develops creative technologies to empower music makers with tools that are unmatched in expressive capability. Akai Professional is best known for creating the legendary MPC, an instrument that has inspired generations of producers and performers and spawned entirely new genres of music. Akai Professional is a part of the inMusic family of premiere music brands.