October 25, 2012

AKAI PROFESSIONAL AND ABLETON ANNOUNCE EXPANDED COLLABORATION AND NEW HARDWARE INSTRUMENT FOR LIVE 9

Akai Professional, the name synonymous with music production, announces a new collaboration with Ableton, which builds upon the partnership that gave the world the acclaimed APC20 and APC40 controllers. The result of this collaboration is Ableton Push – a new hardware instrument for Live 9, designed by Ableton and engineered by Akai Professional.

Ableton’s new hardware-instrument Push gives musicians hands-on command of Ableton Live 9 by leveraging Akai Professional’s hardware engineering know-how and pad controller expertise.

Cumberland, R.I. (October 25, 2012) – Akai Professional, the name synonymous with music production, announces a new collaboration with Ableton, which builds upon the partnership that gave the world the acclaimed APC20 and APC40 controllers. The result of this collaboration is Ableton Push – a new hardware instrument for Live 9, designed by Ableton and engineered by Akai Professional.

An entirely new type of musical instrument, Push was born out of Ableton’s desire to put complete control of the fundamental elements of music making under the fingertips of Live users. This innovative new instrument allows musicians to move smoothly from creation to arrangement. Different pad colors show users the key center and other notes in the key, allowing musicians to play in every key using the same finger patterns, move between keys at the touch of a button, and explore new harmonies and phrases. Its 64 velocity- and pressure-sensitive multi-color pads can be used to play, step sequence, and navigate within rhythm patterns—all at the same time. 11 touch-sensitive endless encoders are also on board to control device parameters, adjust velocity, nudge timing and more. Push provides direct, hands-on control of melody and harmony, beats, sounds and structure, powered by Ableton’s all-new music creation software, Live 9.

Conceived by Ableton, Push represented a challenge for the company, whose expertise is in software development. They turned to Akai Professional, whose award-winning APC40 and APC20 Ableton Live controllers extended a rich tradition of performance and production controllers used by musicians and producers the world over. Ableton’s vision, combined with Akai Professional’s hardware engineering expertise, has resulted in an instrument that’s both built to last and seamlessly integrated into Live 9.

Says Ableton’s Jesse Terry: “Our goal was to create an instrument with which you can create entire songs, which lead us to a host of difficult design challenges. By working with Akai Professional we were able to focus on our strengths without having to also worry about the technical challenges required to make a hardware piece that works flawlessly and really feels like an instrument. We’re excited to move forward with Akai Professional in this new partnership.”

“Push is clearly and proudly an inspired relative of the MPC and APC product families, said Dan Gill, Akai Professional Product Manager. “The controls and engineering have the solid, classic Akai Pro feel, and response. Push also brings something completely new to the market. Combined with Ableton Live 9, Push will open up new creative landscapes for musicians of virtually any genre.”

Push will be available from Ableton in Q1 of 2013 for USD 599 / EUR 499. Push includes Ableton Live 9 Intro and also works with any edition of Ableton Live 9 (Intro, Standard, Suite). Product information, pictures, and specs can be found at www.ableton.com.